Privacy Policy

Ruby Living is committed to protecting your personal information and ensuring that your data is handled with care, transparency, and respect. This Privacy Policy outlines how we collect, use, store, and safeguard the information you provide when engaging with our website, online forms, telephone enquiries, email communication, or social media channels.

By using our services or submitting your details, you agree to the terms below.

1. Information We Collect

We may collect the following personal information when you enquire, book a viewing, download resources, or request more details:

Full name
Contact number
Email address
City or location
Care or living option preferences (Independent, Assisted, Frail, Dementia care)
Information submitted through enquiry forms or online lead ads
Any voluntary details you provide to help us assist you better

We may also collect non-identifiable data via cookies, such as website usage patterns, time spent on pages, and device type.

2. How Your Information Is Used

Ruby Living uses your information to:

Respond to your enquiry and provide requested information
Share availability, pricing, brochures and care options
Arrange property tours or schedule a call with a consultant
Improve our services, communication and website experience
Send relevant updates with your consent (you may opt out anytime)

Your information is used solely to assist you and your family in exploring Ruby Living as a retirement and care option.

3. How We Store & Protect Your Information

Your personal information is securely stored on encrypted systems accessible only by authorised Ruby Living representatives. We do not sell, rent, or disclose your information to third-party marketers.
Data is retained only for as long as necessary to provide services and support, or where required for legal or operational purposes.

4. Consent & Your Rights

By contacting Ruby Living or submitting your details through our website or online forms, you consent to the collection and use of your information for communication and assistance purposes.

Under POPIA, you have the right to:

Access the personal information we hold about you
Request correction of incorrect or outdated information
Withdraw consent or request deletion of your record
Opt-out of email, WhatsApp or SMS communication at any time

Requests may be made via email to [Insert Dedicated Data Contact Email].

5. Cookies & Tracking Technology

Our website may use cookies or analytics tools (such as Google Analytics, Meta tracking, and Google Ads) to understand visitor behaviour and improve experience. This may include information such as:

Pages viewed
Time on page
Click behaviour
Device & browser type

You may disable cookies in your browser settings if preferred.

6. Third-Party Processing

Ruby Living may use trusted service providers for:

Website hosting
Email automation
Analytics and reporting
Lead management systems

These providers may process limited data on our behalf but may not use it for any purpose other than supporting Ruby Living operations.

7. Updates to This Policy

This policy may be updated periodically. Any revisions will be published on the Ruby Living website with the date of change indicated above.

8. Contact Information

If you have questions about this Privacy Policy or wish to update, request or remove your information, you may contact us at:

Ruby Living Privacy Office
🌍 Website: www.rubyliving.co.za